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SMAC BRAND GUIDELINES
SMAC BRAND GUIDELINES
SMAC BRAND GUIDELINES

(overview)

In revamping SMAC Entertainment's logo and branding, I aimed to infuse it with vibrancy and dynamism. The choice of neon yellow signifies positivity, enthusiasm, and innovation. Angular elements take center stage, symbolizing the dynamic nature of talent management and the entertainment industry. The angle represents the pathways SMAC Entertainment forges for it's clients, guiding them towards diverse opportunities. The fusion of neon yellow and disruptive angles create a visual narrative reflecting a commitment to propelling talent towards rewarding careers.

(overview)

In revamping SMAC Entertainment's logo and branding, I aimed to infuse it with vibrancy and dynamism. The choice of neon yellow signifies positivity, enthusiasm, and innovation. Angular elements take center stage, symbolizing the dynamic nature of talent management and the entertainment industry. The angle represents the pathways SMAC Entertainment forges for it's clients, guiding them towards diverse opportunities. The fusion of neon yellow and disruptive angles create a visual narrative reflecting a commitment to propelling talent towards rewarding careers.

(overview)

In revamping SMAC Entertainment's logo and branding, I aimed to infuse it with vibrancy and dynamism. The choice of neon yellow signifies positivity, enthusiasm, and innovation. Angular elements take center stage, symbolizing the dynamic nature of talent management and the entertainment industry. The angle represents the pathways SMAC Entertainment forges for it's clients, guiding them towards diverse opportunities. The fusion of neon yellow and disruptive angles create a visual narrative reflecting a commitment to propelling talent towards rewarding careers.

(info)

ROLE:

CREATIVE DIRECTION, DESIGN

CREATED IN COLLABORATION WITH SMAC ENTERTAINMENT

2022

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ON THE ROCKS LOUNGE

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